Have you read this Facebook Developers article, “Sharing Best Practices for Websites and Mobile Apps” yet? I just discovered some great insights for web developers and bloggers.
When you are creating content for your business/blog you want it to be “shareable” right? Meaning, you want it to appear on Facebook in a way that will engage and attract others to click and visit your site. Well here’s how:
Optimizing Your Images
When you post images on your website you will want to keep this in mind. And for blogs you will want to make sure your Featured Image follows this guideline as well because when someone shares your page it will default to that image.
1. Use images that are at least 1200 x 630 pixels for the best display on a high resolution device.
2. At minimum your images should be 600 x 315 so link page posts show the larger style image on your News Feed.
3. Try to keep your images close to a 1.91:1 aspect ratio.
4. The minimum image size is 200 x 200 pixels.
Open Graph Tags
Does your website use Open Graph tags? Good question to ask your developer. (The answer is yes, I do this for my client’s sites. Not to worry dealers!)
If you run your own WordPress blog it probably does not have this functionality built in. You will want to download a plugin to add the “Social SEO” tags. I use the NGFB plugin but there are many out there to choose from.
What is Open Graph?
I will give a simple definition. It’s Facebook’s way of organizing content so it knows what you are sharing and can provide enhanced search. It’s adding Facebook tagging to your website so when it’s shared on Facebook it can be organized. Some things tagged are; URL, Title, Description, Image, Site Name, Author, Location, Type of Content, etc.