Dig deep into the numbers and analyze your website through Google’s free Analytics account. Every website is set up with an analytics account.
What the numbers can tell you
Here are a few questions a Google Analytics account can answer:
- How many people are visiting my site?
- How are people finding my site?
- How much of my traffic is local and how much is national?
- Are my accounts like Autotrader and Cars.com driving traffic to my site?
- Who’s looking at my site on a computer and who’s on a tablet or phone?
- How does this month’s traffic compare to last month’s?
- What pages are people going to the most?